Which makeup artist developed a product that became popular with movie stars for its durability under studio lights?

Max Factor is recognized for developing a foundation that gained immense popularity among movie stars due to its exceptional durability under bright studio lights. His innovative approach to cosmetics was particularly influential during the early era of filmmaking, where he formulated products designed specifically for the unique conditions of the film industry. This foundation helped to create a flawless appearance on screen, addressing the challenges posed by intense lighting that often washed out or exaggerated imperfections in makeup. Max Factor’s contributions to the field extended beyond just this product, as he was instrumental in creating different shades and types of makeup to suit various skin tones and types, ultimately elevating the artistry of makeup application within the cinematic world.